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England v Northern Ireland Group D - FIFA Women's World Cup 2023 Qualifier

Supporting women in sport

Championing women in sport

Launched in early 2024, our global "Being a woman shouldn’t be a risk" campaign aligns to our unwavering advocacy for women’s empowerment. All over the world women are disproportionately affected by risks. We have a responsibility to do more, to play our part in driving change and help move the world forward.

At AXA, we support and give visibility to female athletes that inspire us and our future generations. We want to champion women’s sport and inspire others through our partnerships.

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Switzerland v Lithuania Group G - FIFA Women's WorldCup 2023 Qualifier
Official Partner of UEFA Women’s EURO 2025

We’re a Proud Partner of the UEFA Women’s EURO 2025 which will take place in Switzerland from 2-27 July 2025. With the sponsorship of the Women’s European Championship, we’re expanding our commitment to women’s football.

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Outside of the Melwood training center for Liverpool FC, a large building with floor to ceiling glass and the liverpool fc logo and the AXA logo on the outside
Official Training Partner of the Liverpool FC Women’s team

We’re proud to be the Official Training Partner of the Liverpool FC Women’s team as well as the men’s. In October 2023 we also became the naming partner of the Melwood training ground.

Beyond its role as a training facility, the AXA Melwood Training Centre embodies our dedication to women in sports. In a world where female athletes often face challenges, the training centre provides a top-class space for the women's team to thrive.

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Two people on cross country skis dragging packs behind them in a snowy landscape
Supporter of Cat Burford, the Molar Explorer

Due to her day job as a dentist, Cat has humorously dubbed herself "The Molar Explorer". Over the course of 50 days, she undertook a remarkable solo expedition, traversing a gruelling 704-mile journey across the South Pole on skis, all while hauling her own food, fuel, and equipment.

Impressed by her resilience and Know You Can mindset, we supported her as she embarked on this extraordinary expedition to become only the 13th woman to accomplish this remarkable feat, following in the footsteps of the previous trailblazing female explorers.

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